IDC RTB White Paper

Real-Time Bidding in the United States and Western Europe, 2010–2015

Real-Time Bidding in the United States and Western Europe, 2010–2015, is a white paper published by IDC, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets, released October 13, 2011 in conjunction with the Ad Revenue 4 Conference and Ad Revenue Report 2011.

The research shows that Real-Time Bidding (RTB) will amount to $6.47 billion in ad spend by 2015 in the U. S. and major markets in Western Europe. 

 IDC RTB White Paper